U of Digital, the digital ad industry’s premier training specialist, will partner with the 4As to offer advertising agencies access to unique, high-impact training workshops, courses, and resources.
[New York, NY, 09/10/2025] – U of Digital has joined the 4As Partner Membership program, which helps companies connect with and support the advertising industry. This new partnership underscores U of Digital’s commitment to educating 4As member agencies. With over 600 agencies, the 4As represents a wide spectrum of the U.S. advertising industry—from global holding companies to independent shops. U of Digital specializes in expert-led training that equips agency commercial teams, strategists, and media professionals with the knowledge to navigate today’s most pressing opportunities and challenges, from walled garden platforms to the rapid rise of AI.
From hands-on AI upskilling to education on commerce media, CTV, AdTech, Martech, and the changing privacy landscape, the U of Digital training catalog tackles the urgent, tactical challenges agencies face every day. Training is designed to be immediately applicable—helping teams not only understand emerging technologies and trends but apply them in client work, pitches, and strategic planning.
“Agencies are under more pressure than ever to keep up with change—and that requires learning environments that are fast, focused, and rooted in real experience,” said Myles Younger, Chief Growth Officer at U of Digital. “Our training is delivered by seasoned industry professionals who know what it takes to win in today’s market. We’re thrilled to work with the 4As to bring this kind of knowledge to more agencies across the country.”
“We are excited to welcome U of Digital as a 4As Partner Member. We carefully select Partner Members who we know will bring added value to member agencies and U of Digital’s training catalog will be an asset to agencies, helping them tackle issues big and small, keep up with trends and ensure their teams are prepared to win,” said Juan Carlos Suarez, 4As EVP Membership, Strategic Partnerships & Growth.
The partnership launches with exclusive perks to 4As members including discounts to U of Digital workshops, digital certifications, and the U of Digital newsletter, read weekly by over 17,000 industry professionals.
About U of Digital
U of Digital makes teams smarter, because the smartest teams win. We are the digital advertising industry’s premier learning partner, trusted by companies like Disney, Nielsen, Roku, and Yahoo. We offer expert-designed, instructor-led training tailored to today’s fast-paced media landscape. Leveraging the U of Digital Expert Network—a community of over 300 senior practitioners ranging from strategists to technologists—we deliver immersive workshops and on-demand courses focused on AI-powered marketing, performance media, measurement, and emerging tech. U of Digital empowers teams to adapt, execute, and thrive in a high-stakes era defined by constant change and exciting innovation.
About the 4As
The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees, and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects rising talent to the marketing industry by fostering a culture of curiosity, creativity, and craft to fuel a more equitable future for the industry.