We educate on:

Commerce Media

Sustainability Tech

Ad Tech/Mar Tech

Data Privacy and Identity

Omnichannel Marketing

Education Subscriptions

	Community Free Sign up	Pro 12 month minimum per learner $59 / User / Month	Enterprise 12 month, 30 user minimum $129 User / Month 1x workshop / quarter $155 User / Month 1x workshop / 2 months $209 User / Month 1x workshop / month
U of Digital Free Newsletter with the headline of the week

U of Digital Free E-learning Content Library and Courses

U of Digital Premium Newsletter to stay smart about industry headlines

U of Digital Premium E-learning and Certification

U of Digital Live Public Webinars lead by experts on critical industry topics

In-depth Needs Assessment to create tailored curricula

U of Digital Private Custom Workshops

Education Tracks

Timeframe: 60-90 days | Hours of Content (live + self-paced): about 7 hours

Privacy / Identity

Cost:
$925/person,
25 user minimum

Learning Objectives:

Establish foundations of addressability / identity
Understand how addressability / identity is changing and where it is going
Develop informed hypotheses and a consultative ability around addressability / identity

Curriculum:

Data Privacy (online course, ~40 minutes with certification)
Identity Fundamentals (online course, ~40 minutes with certification)
Identity Guardrails (regulation, consent, platform changes) (live workshop, 90 minutes)
The Identity Solutions Landscape & The Future (live workshop, 90 minutes)
Data Clean Room Essentials (online course, ~60 minutes with certification)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

AI Accelerator

Cost:
$1,250/person,
25 user minimum

Learning Objectives:

Understand core AI concepts and applications in the advertising industry
Use GenAI for key tasks to improve productivity and quality
Evaluate future technologies and stay ahead of the curve

Curriculum:

AI Fundamentals (online course, ~40 minutes with certification)
AI in Advertising (online course, ~40 minutes with certification)
AI Strategy & Applications (use cases, implementation, best practices) (live workshop, 90 minutes)
AI Tools & Practical Implementation (live workshop, 90 minutes)
AI Use Case Deep Dives (online course, ~60 minutes with certification)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Includes:

Virtual tutor for all learners
Customized content for in-house GenAI tools

CTV

Cost:
$955/person,
25 user minimum

Learning Objectives:

Establish foundations of video / CTV landscape
Understand how CTV works, and is different, from a targeting and measurement perspective
Familiarize with key technologies and players in the video / CTV ecosystem

Curriculum:

Advanced TV Essentials (online course, ~60 minutes with certification)
CTV Targeting & Identity (live workshop, 90 minutes)
CTV Measurement (live workshop, 90 minutes)
CTV Key Players Landscape (live workshop, 90 minutes)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Commerce Media

Cost:
$785/person,
25 user minimum

Learning Objectives:

Establish foundations of Commerce Media
Navigate the landscape of Commerce Media personas, partnerships, and budgets
Map out the complex landscape of Commerce Media players
Discuss the future of Commerce Media and how it is evolving

Curriculum:

Commerce Media Essentials (online course, ~40 minutes with certification)
Commerce Media Advanced Concepts (online course, ~40 minutes with certification)
Commerce Media Strategy (on-site vs. off-site, measurement, key tactics) (live workshop, 90 minutes)
Commerce Media Landscape & The Future (live workshop, 90 minutes)
Commerce Media Personas & Partnerships (online course, ~60 minutes with certification)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Programmatic

Cost:
$895/person,
25 user minimum

Learning Objectives:

Establish foundations of the programmatic space, including concepts, jargon, technologies, transaction, targeting, etc.
Speak to the present day landscape and key players
Develop informed hypotheses about current trends and where the space is going

Curriculum:

Digital Advertising Essentials (online course bundle, ~5 hours with certification)
The Programmatic Stack (live workshop, 90 minutes)
Ad Tech Trends (live workshop, 90 minutes)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Privacy / Identity

Cost:
$925/person,
25 user minimum

Learning Objectives:

Establish foundations of addressability / identity
Understand how addressability / identity is changing and where it is going
Develop informed hypotheses and a consultative ability around addressability / identity

Curriculum:

Data Privacy (online course, ~40 minutes with certification)
Identity Fundamentals (online course, ~40 minutes with certification)
Identity Guardrails (regulation, consent, platform changes) (live workshop, 90 minutes)
The Identity Solutions Landscape & The Future (live workshop, 90 minutes)
Data Clean Room Essentials (online course, ~60 minutes with certification)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

AI Accelerator

Cost:
$1,250/person,
25 user minimum

Learning Objectives:

Understand core AI concepts and applications in the advertising industry
Use GenAI for key tasks to improve productivity and quality
Evaluate future technologies and stay ahead of the curve

Curriculum:

AI Fundamentals (online course, ~40 minutes with certification)
AI in Advertising (online course, ~40 minutes with certification)
AI Strategy & Applications (use cases, implementation, best practices) (live workshop, 90 minutes)
AI Tools & Practical Implementation (live workshop, 90 minutes)
AI Use Case Deep Dives (online course, ~60 minutes with certification)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Includes:

Virtual tutor for all learners
Customized content for in-house GenAI tools

CTV

Cost:
$955/person,
25 user minimum

Learning Objectives:

Establish foundations of video / CTV landscape
Understand how CTV works, and is different, from a targeting and measurement perspective
Familiarize with key technologies and players in the video / CTV ecosystem

Curriculum:

Advanced TV Essentials (online course, ~60 minutes with certification)
CTV Targeting & Identity (live workshop, 90 minutes)
CTV Measurement (live workshop, 90 minutes)
CTV Key Players Landscape (live workshop, 90 minutes)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Commerce Media

Cost:
$785/person,
25 user minimum

Learning Objectives:

Establish foundations of Commerce Media
Navigate the landscape of Commerce Media personas, partnerships, and budgets
Map out the complex landscape of Commerce Media players
Discuss the future of Commerce Media and how it is evolving

Curriculum:

Commerce Media Essentials (online course, ~40 minutes with certification)
Commerce Media Advanced Concepts (online course, ~40 minutes with certification)
Commerce Media Strategy (on-site vs. off-site, measurement, key tactics) (live workshop, 90 minutes)
Commerce Media Landscape & The Future (live workshop, 90 minutes)
Commerce Media Personas & Partnerships (online course, ~60 minutes with certification)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Programmatic

Cost:
$895/person,
25 user minimum

Learning Objectives:

Establish foundations of the programmatic space, including concepts, jargon, technologies, transaction, targeting, etc.
Speak to the present day landscape and key players
Develop informed hypotheses about current trends and where the space is going

Curriculum:

Digital Advertising Essentials (online course bundle, ~5 hours with certification)
The Programmatic Stack (live workshop, 90 minutes)
Ad Tech Trends (live workshop, 90 minutes)
Office Hours / AMA Session (live workshop, ~60 minutes)
Final Assessment & Certification (includes shareable credential, ~30 minutes)

Free

$59 / User / Month

$129

$155

$209

Free

$59 / User / Month

Education Tracks

Education À La Carte