U of Digital https://uof.digital Fri, 19 Sep 2025 17:27:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://uof.digital/wp-content/uploads/favicon-100x100.png U of Digital https://uof.digital 32 32 U of Digital Joins 4As Partner Membership Program https://uof.digital/u-of-digital-joins-4as-partner-membership-program/ Wed, 10 Sep 2025 16:35:20 +0000 https://uof.digital/?p=5868 U of Digital, the digital ad industry’s premier training specialist, will partner with the 4As to offer advertising agencies access to unique, high-impact training workshops, courses, and resources. [New York, NY, 09/10/2025] – U of Digital has joined the 4As Partner Membership program, which helps companies connect with and support the advertising industry. This new partnership underscores…

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Hi! I’m Kyle, and I’m joining U of Digital as Director of Tech! https://uof.digital/hi-im-kyle-and-im-joining-u-of-digital-as-director-of-tech/ Mon, 07 Apr 2025 17:33:58 +0000 https://uof.digital/?p=5779 I’ve spent over 20 years turning my passion for technology into a career. I create content, build systems, and help people learn. My love for learning and teaching started early. I’ve always enjoyed diving into documentation. Searching for the “why” and “how” behind technologies. My grandfather gave me an HTML4 book off the shelf and said, “read it over and over again, then try to make something…”…

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U of Digital Elevates Leadership Team with Key Promotions https://uof.digital/u-of-digital-elevates-leadership-team-with-key-promotions/ Tue, 18 Feb 2025 19:26:03 +0000 https://uof.digital/?p=5757 U of Digital, the leading learning and development company for the digital media and advertising industry, and the originator of all the industry’s best memes, is pleased to announce the promotions of Madison Brisseaux to Chief Client Officer and Myles Younger to Chief Growth Officer. These leadership advancements reflect U of Digital’s commitment to scaling its impact and delivering even greater…

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Hi! I’m Sydney, and I’m joining U of Digital as Client Operations Manager! https://uof.digital/hi-im-sydney-and-im-joining-u-of-digital-as-client-operations-manager/ Thu, 13 Feb 2025 20:07:51 +0000 https://uof.digital/?p=5753 I’ve always been the kind of person who sees a messy process or an inefficiency and thinks, there’s got to be a better way to do this. That instinct—to organize, streamline, and problem-solve—has shaped my career and led me to work across a wide range of organizations focused on education, international development, peace and conflict resolution, humanitarian aid, refugee support…

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Hi! I’m Mykola, and I’m joining U of Digital as Business Development Lead! https://uof.digital/hi-im-mykola-and-im-joining-u-of-digital/ Thu, 23 Jan 2025 23:04:56 +0000 https://uof.digital/?p=5736 My path through AdTech has been anything but linear. From leading content initiatives and marketing campaigns to driving business development, I’ve had the privilege of seeing the industry from multiple angles. I’ve cultivated partnerships, helped launch an AdTech media platform, organized industry events, and even created a DSP onboarding course. What fascinates me most about AdTech is how a…

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Hi! I’m Veronica Ripson, and I’m joining U of Digital as Director of Learning Experience! https://uof.digital/hi-im-veronica-and-im-joining-u-of-digital/ Fri, 04 Oct 2024 23:51:17 +0000 https://uof.digital/?p=5705 I’ve spent 13 years as a performance marketer where I had the joy of working with some of the biggest companies in the world all the way down to small D2C start ups. In the last seven years, I’ve found a passion for leading Digital Marketing training for brand and buy-side companies. I really love this stuff. As our Head of Customer Success, Madison, says, “Veronica is like, really really into ad…

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Hi I’m Madison, and I’m joining U of Digital! https://uof.digital/hi-im-madison-and-im-joining-u-of-digital/ Wed, 06 Mar 2024 07:02:11 +0000 https://uof.digital/?p=5468 Hi! I’m Madison Brisseaux and I’m so excited to join the U of Digital team as the Head of Customer Success. I stumbled into ad tech when a friend convinced me to interview for a startup called The Trade Desk in 2012. During that interview, my head spun trying to keep up with the acronyms (CPM, CPA, DSP, SSP, DMP – why are they always three letters?!). But I was sure about one thing – this…

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AI, Antitrust Or Advertisers: What Will Bring Google Down? https://uof.digital/ai-antitrust-or-advertisers-what-will-bring-google-down/ Tue, 13 Feb 2024 12:35:03 +0000 https://uof.digital/?p=5466 Recent headlines illustrate Google’s advertiser challenges. There’s the revelation that the company manipulated its search ads auctions to squeeze more money out of advertisers without their knowledge. There are scathing reports from independent research firm Adalytics, which most recently shed light on Google’s problematic Search Partner Network (SPN). Adalytics found that brands buying…

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The Sisyphean struggle of being an explainer in 2023 is causing burn-out https://uof.digital/the-sisyphean-struggle-of-being-an-explainer-in-2023-is-causing-burn-out-2/ Wed, 20 Sep 2023 19:12:48 +0000 https://uof.digital/?p=4186 There’s no such role as a chief explainer person. It’s a side hustle. It falls haphazardly into the laps of certain people whose superpowers are curiosity and turning complex topics into simple explanations. If there were an Explainer Olympics, it would be judged based on the number of open browser tabs. In many scenarios, the explainer side hustle pulls valuable talent away from their full-time…

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Convergence Disrupts Our Comfort Zones. We Need to “Learn” Into It. https://uof.digital/convergence-disrupts-our-comfort-zones-we-need-to-learn-into-it/ Mon, 28 Aug 2023 15:01:26 +0000 https://uof.digital/?p=2618 There are two broad areas of convergence to consider in order to understand the big picture. Later blog posts will take a deeper dive into each of these, and other, major disruptions. First, there’s the ongoing fusion of ad tech and martech. That disruption began several years ago as a way of connecting first-party data and customer management tools inside the marketing stack with the audience…

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Shiv: Calling BS On Identity https://uof.digital/shiv-calling-bs-on-identity/ Mon, 05 Jun 2023 04:08:52 +0000 https://uof.digital/?p=1727 “Calling BS on Identity” helps teams navigate the ever-evolving topic of addressability and identity. By 2024, 70% of ad opportunities are expected to be non-addressable, and this presentation, delivered by U of Digital Founder Shiv Gupta at AdMonsters Ops NYC 2023, will guide you through how to strategize for this new normal. In this deck, Shiv explores new ID solutions, how they work…

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7 Questions with Tom Newman and Mike Kelly, Founders of Kelly Newman Advisors https://uof.digital/7-questions-with-tom-newman-and-mike-kelly-founders-of-kelly-newman-advisors/ Sat, 27 May 2023 08:47:49 +0000 https://uof.digital/?p=1685 Tom: Those of us who have been in the industry for a long time had predicted strong growth for digital advertising, and it has even exceeded our expectations. When we started KNA in 2016, it seemed like so much of the digital growth was behind us—it had been a seriously wild decade. But the total U.S. spend was around $60 billion for digital at that time. Today, that number is close to a…

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